The NetLine Portal is a web-based interface offered by NetLine Corporation that connects marketers with the largest B2B content syndication lead generation network to reach professional decision makers actively researching business related topics. Marketers can create, manage, and optimize campaigns all within the NetLine Portal.
The NetLine Portal offers two self-service campaign types:
Full service solutions are also available, learn more.
Create a free account with just a username and password at portal.netline.com.
The NetLine Portal is a free performance-based tool with cost-per-lead pricing. You can create a free account to explore how it works without a credit card or commitment. LeadFlow campaigns start at $9 per lead and increase based upon additional lead criteria that is selected. You only pay for leads that match your lead criteria. LeadFlow campaigns have a minimum budget of $500. ContentFlow campaigns are free.
Content is promoted across NetLine's B2B content syndication lead generation network by 15k+ publisher web properties, using 10 promotional channels, including:
NetLine's AudienceTarget™ technology connects your content with professionals researching business related topics. Content is matched based on:
All leads are processed by NetLine's dynamic lead quality and integrity evaluation. To ensure all NetLine Portal LeadFlow campaigns receive the requested volume of quality leads, NetLine delivers an additional 10% of leads with each campaign to account for any potential data concerns once the campaign reaches the lead goal.
The NetLine Portal is a self-service tool that provides you with full control. The NetLine Portal Team is available to assist you with a demo and onboarding at your request, as well as answer any questions you may have. Contact the NetLine Portal Team by email: email@example.com. You can expect to receive a response within 24 business hours.
If you are looking for a dedicated account manager to run and optimize campaigns on your behalf, NetLine offers a Full-Service Solution.
Yes, the NetLine Portal is available to all professionals and offers an exclusive program for agencies. The Agency Advantage Program rewards agencies for running their clients' content syndication lead generation campaigns with the NetLine Portal. Agencies receive an invitation to the program with more detailed information once their account is created.
Review the NetLine Portal Terms and Conditions.
NetLine Portal demos are available upon request. Please contact the NetLine Portal Team by email: firstname.lastname@example.org.
Video tutorials are provided once your account is created. They offer a tour of the NetLine Portal including how to build a campaign and review reports. Tutorial videos can be found on the 'Welcome' tab and in the 'Resources' section of the 'Help' tab.
Yes, you can run multiple campaigns at any time. You may upload up to 10 pieces of content per campaign. The same piece of content cannot be used in multiple campaigns at once. Running multiple campaigns allows you to set unique lead criteria, schedule, and budget for each.
Lead filters set the requirements of an acceptable lead for your campaign. By setting lead filters, you will only receive and be billed for leads matching the filters selected. A filter is a guarantee that you will only receive leads within that criteria.
Lead scoring provides better leads beyond the filters defined. Our scoring is based on a grading scale system that is utilized by the AudienceTarget™ technology to algorithmically provide better leads beyond the filters defined. Our technology matches the content to the ideal audience based on the scored filters.
Select content that is best aligned with your campaign goals, target audience, and the solutions you provide using awareness, consideration, and decision level content.
NetLine's tips for creating great content:
NetLine Portal campaigns require that you upload at least one piece of content. NetLine recommends running one piece of content for every 25 leads requested. The larger the lead goal, the more content is recommended.
To maximize the power of NetLine's syndication network all campaigns are applicable to be run across all 10 channels. NetLine's AudienceTarget™ Technology is built to optimize your campaign's results and generate net-new leads by leveraging the entire syndication network.
Campaigns are reviewed within 48 business hours and once approved the campaign will begin to launch across NetLine's network within 30-60 minutes. Campaigns will ramp up over several business days as the new content is applied across all channels.
Yes. You can increase the lead goal or budget of an existing campaign at any time on the 'Lead Terms' step of the campaign setup process.
Note: Once a campaign reaches the lead goal or budget, the campaign will no longer generate leads unless you edit the lead terms to increase the number accordingly. For example: If your previous lead goal was 10 and you want to add an additional 5 leads, your new lead goal should be 15 leads. The same update goes for budget.
In the campaign setup process, you will be able to select to receive your lead fulfillment data via a csv. file by email. You have the option of selecting daily or weekly email files, and can add up to three email recipients. NetLine highly recommends receiving lead fulfillment files automatically. You can also access all leads generated per campaign on the 'Lead' tab at any time.
The NetLine Portal's pricing enables you to run customized campaigns that fit your demand generation budget starting at $9 per lead, with a $500 campaign minimum. In the 'Lead Terms' step of the campaign setup process you may select the number of leads requested or set the total campaign budget. You will only receive and be billed for leads that match your set lead criteria. To submit a campaign, you will need to provide a credit card for the account.
Leads are billed in two ways:
The NetLine Portal features a campaign dashboard, real-time lead reports, and campaign summary insight reporting. Additionally, you have the option to schedule automated campaign summary reports.
The NetLine Portal provides several key tools for monitoring campaigns once they are live.
In addition to the in-portal tools, you also have the option to subscribe to automated fulfillment files and campaign summary reports to easily monitor your campaigns.
Adding content is easy. Go to the 'Content' step of the campaign setup and click on "Add Content". You will be required to create its title, tagline, and abstract. From there, you will select its content type, upload your PDF file or submit a link and include a cover graphic.
Cover graphics are a key element to your campaign. We recommend using captivating and bold visuals. You have the option to upload a custom cover graphic. Otherwise, the NetLine Portal will generate a cover graphic from the first page of your content.
Covers should be portrait oriented and fit the following dimensions for optimized display: 1200px x 1555px.
The title, tagline, and abstract are extremely important assets within your campaign. These items will help drive targeting and engagement across the network.
Title: Create a captivating title with keywords directly aligned with the content and your target audience.
Tagline: Use a compelling short description of the content that supports the title and cover.
Abstract: Utilize key words to describe the content and speak to your target audience using 500-1,000 characters (recommended). This is featured on the content detail page for professionals to review before requesting the content. The abstract can be very helpful in driving engagement.